Joey Middleton
Joey's show is billed as the hangout for top rock stories, giving Big Dog 97.9 listeners a place to catch up on rock news alongside the music.
Weeknights 1–5a
Saturdays Noon–5p
Sundays Noon–4p
Big Dog 97.9
Big Dog 97.9 calls itself "Joplin's Rock Radio Station," playing "Everything That Rocks"—from classic rock legends to today's mainstream rock hits.
Who Listens to Big Dog 97.9?
Rock listeners are engaged and vocal about the music and brands they support, and they tune in during the workday, on weekends, and for live event coverage. Often played at construction job sites, in garages, and you’d be surprised by the number of executives who listen daily.
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Why Big Dog Works for Advertisers?
Big Dog 97.9 backs its rock format with a loyal Dog Pound membership club and interactive features like the Thousand Dollar Minute contest—"10 questions, 60 seconds, get them all right, you grab the cash"—giving advertisers a station with built-in listener participation, not just a music stream. [Lead Capturing TIP: The below link should block a user from accessing the Zimmer media kit unless they provide a business email and business number.]
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What is Advertiser Fit?
Advertiser Categories
Auto repair and parts, hardware and tools, sporting goods, breweries and bars, construction and trades, motorsports, fitness.
Promotional Options
Commercial campaigns, live remotes, station sponsorships, personality endorsements, event marketing tie-ins.
Geographic Coverage
Reaches listeners across Joplin, Webb City, Carthage, Neosho, Carl Junction, Pittsburg, Miami, and the surrounding four-state communities.
Big Dog 97.9 Radio Personalities
Big Dog's on-air lineup of radio personalities keeps the rock coming around the clock, from local mainstays during the day to nationally recognized rock legends at night and on weekends.
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Chris "Purple" Hayes & Bobby Show
Music, fun, and laughs in the mornings for daily weekday commuters. Listen to a bite of the Chris "Purple" Hayes & Bobby Show.
Weekdays 5:30–10a
Saturdays 10a–noon
Sundays 4–7p
Chris 'Purple' Hayes
Chris “Purple” Hayes co-hosts the Chris “Purple” Hayes & Bobby Show on Big Dog 97.9, Joplin Radio’s rock station. The show airs under the tagline “Music, Fun, Mornings!”
A recognized Joplin radio voice.
Megan Love
Keeps the rock hits coming throughout mid-day, giving listeners a steady soundtrack to power through work and errands. Hear a snippet of Megan Love's Midday Show.
Weekday Middays 10a–2p
Saturdays 5–10p
Michael Maze
Takes the helm for the afternoon overdrive, keeping commuters locked in with the station's mix of classic and mainstream rock on the way home. Hear a bit of Michael Maze's afternoon show.
Weekday Afternoons 2–6p
The Woody Show
Closes out the workday with a loud, high-energy mix of rock music built to unwind after your commute home. Listen to a bite of The Woody Show.
Weekday Evenings 6–8p
Saturdays 6–10a
Lou Brutus's - Harddrive XL
Heating up the late-night soundwaves with deep cuts and heavy rock for listeners who stay up and tuned in. Hear a bit of Lou Brutus's Harddrive XL show.
Weeknights 8p – 1a
Saturdays 10p to midnight
Joel Norman's Unleashed
Closes out the weekend with an unfiltered hour of rock to send listeners into the new week. Hear a snippet of Joel Norman's Unleashed show.
Sundays 7–9p
Dee Snider's House of Hair
House of Hair is Dee Snider's own rockstar pedigree for Sunday nights, playing the genre's biggest anthems. Hear an audio cut of Dee Snider's House of Hair show.
Sundays 9p to midnight
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