Carthage is the Jasper County seat and one of the Four States' most distinctive markets, built around a nationally recognized historic square, a strong Route 66 tourism draw, and a manufacturing base anchored by companies headquartered in the city. That combination gives Carthage advertisers two audiences worth reaching in one campaign: The local workforce and residents who shop and dine downtown, and the visitors passing through on Route 66 or attending events like the Maple Leaf Festival.
A business in Carthage benefits from a station mix that speaks to both audiences—classic hits and country for the community and tourism crowd, news/talk for the professional and manufacturing workforce—along with event marketing support for downtown festivals and live remotes for grand openings or seasonal sales tied to the historic square.