Grove sits on the shores of Grand Lake O’ the Cherokees, one of Oklahoma’s largest lakes, giving the Delaware County seat an identity built around lake life: Marinas, lake-home communities and a tourism season that draws boaters and vacationers from well beyond Northeast Oklahoma. The Cherokee Nation’s presence and attractions like Har-Ber Village Museum add another layer of visitors to the mix.
That lake economy supports two audiences worth reaching: A growing base of lake-home owners and retirees who call Grove home for part or all of the year, and the seasonal wave of boaters, renters and vacationers who fill the marinas and lakeside businesses each summer. Joplin Radio already has a foothold in this market—KISSIN 92.5’s Pop Off promotion is sponsored by Grand Lake Casino, proof that a Grand Lake tie-in already resonates with listeners.
A Grove campaign can lean on hit music and classic hits to reach the lake-tourism crowd, country for the community’s year-round residents, and event marketing support for boat shows, lake festivals and the seasonal events that already draw a crowd to the water.